As New Zealand’s towns continue to urbanise, Matamata-Piako District Council saw an opportunity to work alongside communities to reimagine the future of their town centres.

Place Creative was engaged by MPDC to initiate and deliver Pride of Place (POP) - a co-designed programme of engagement, storytelling, activation and community development.

Together with local people, the programme uncovered aspirations for each town and translated them into a series of Town Centre Placemaking Plans to guide future improvements.

Our role included:

• Programme design from inception to plan writing

• Stakeholder mapping, co-design planning + delivery

• Elected Representative engagement

• Place strategy and activation planning

• Place management and operations

• Monitoring and evaluation