Albert Street Wayfinding + Poster Campaign

In collaboration with:

City Rail Link, Heart of the City

City Rail Link commissioned Place Creative to develop a tactical hoarding and wayfinding strategy for Albert Street, which looked beyond the default ‘Business Open as Usual’ messaging.

The resulting project was a collaboration with Heart of the City’s ‘#Lovealbertstreet’ campaign, bringing to light the wealth of local personalities and hospitality still present in a critically affected area of the city, through a photography poster series. Advice was also given on how Auckland Transport’s temporary wayfinding system could be used on the dynamic site.

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The resulting project was a collaboration with Heart of the City’s #Lovealbertstreet campaign, bringing to light the wealth of local personalities and hospitality still present in a critically affected area of the city.

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